Woolworths, what did you do to my pizza?

Folks, this is a story about a pizza, a frozen pizza. Not just any old frozen pizza, but a Woolies Select brand pizza.


Called Mushroom and Mozzarella, packaging claims it has been wood fired and the dough hand stretched in Italy.

I don’t know about you, but I am having great difficulty conjuring up an image of a room full of dudes looking out across the Mediterranean working their asses off, churning out tens of thousands of Woolies pizzas!!!

Take a look at the picture of the plated pizza. On the left is the Woolies product, and on the right pieces from a frozen McCains pizza.

Now, take a look at the Woolies picture on its packaging.

Yep, at least the name of the product is accurate. Mushroom (ONE SLICED UP) and Mozzarella.

So, I called the Woolies Consumer number and had the most riveting one-way conversation.

Despite my various questions and comments, the only response I got was for me to take it back and obtain a refund.

I was more interested in talking about the picture on the bloody box!

For the life of me I just cannot see how in this day and age these people think they can get away with this type of visual deception.

And as far as being hand-stretched, methinks the only stretching going on here is that of the imagination.

I know that in the grand scheme of things there are more important things to worry about in life.

But come on, fair dinkum…a one mushroom pizza?

Final Scores:

Taste
Woolies 0/10
McCains 8/10

Matchs the pic
Woolies 0/10
McCains 10/10

Yep, McCains...you've done it again! Well done.